Specializes in marketing, SaaS, business management (human resources, sales, finance, IT), home improvement & wellness topics. Experience writing & editing articles, web content & case studies.
Sometimes, impactful business decisions need to happen at a moment’s notice. Throughout the work day, your employees are presented with tons of opportunities to drive results and expand revenue. However, without the right tools, a slow decision-making process can leave teams frozen and asking for input when an opportunity shows up.
We all know data analytics and reporting tools are synonymous to business success in 2021.
Almost every modern company aims to be data-driven, but it’s tough to make a digital transformation without the right tools. Business Intelligence (BI) tools are essential for organizations looking to collate, analyze, and report on big data from multiple sources.
Still, despite the near-ubiquitous demand for data solutions, many businesses continue to rely on tools like Excel to process data. As leaders hear horror stories of drawn-out implementations and low adoption rates, they feel immens...
Does it seem like all the tools meant to make work easier just make things more complex?
Establishing a data-driven culture can feel clunky at first. Even with top-of-the-line business software, your business is missing out on huge opportunities if they’re spending time toggling between BI tools and multiple critical business applications.
Becoming truly data-driven means using insights to support both your major business decisions and many of the smaller decisions your employees make every d...
As a social media manager, it’s tempting to jump on the bandwagon when you see a trend taking off. After all, getting a good joke or reference in early can dramatically boost your reach and let your brand ride the coattails of a trending meme.
But more often than not, corporate SMMs find that they’re behind the 8-ball when they use memes on their accounts.
Creating engaging video content isn’t just for big brands anymore.
Now that almost everyone carries a smartphone with them 24/7, it’s easier than ever to record a video and share it online. But, with so many videos uploaded every day, you may not be getting the engagement you want on your video content.
So, what’s the secret to more views and engagement on your videos? You might be surprised to learn that captions and transcripts can transform how people interact with your video content.
If your food business is like most companies who haven’t yet switched to cloud-based software, your data — including everything from your customer and sales information, to proprietary recipe variations, to financials and more — are likely saved onto your local server.
Dancing is without a doubt one of the most fun forms of exercise, but did you know it’s also a great way to lose weight? Dancing away the pounds may seem hard to believe, but high intensity dance classes are actually an awesome way to burn calories and tone your muscles. Here are some tips on how to maximize your weight loss and meet your fitness goals by dancing.
After a full month of shelter-in-place at home, you may be wondering why your skin is not glowing as usual, especially considering you are not exposed to harmful pollutants or wearing as much makeup. Whether it’s the stress from COVID-19, comfort eating or eating more processed foods than usual, lack of exercise, or lack of a regular sleep routine, your skin may be appearing and/or reacting a lot different then it did a month ago.
Business owners - here's a little secret, straight from one millennial entrepreneur to your marketing team: it's time to start playing hard to get.
Traditional marketing knowledge has been focused on holding a prospect's hand and guiding her from one piece of promotional content to the next, earning micro-commitments every time she obeys your explicit call to action (or CTA).
There's a lot that your accounting software can do, but unless you're selling directly to your end user, most ERP systems fall short of the data you need to make important business decisions. As a food manufacturer or distribution business, it's a normal business practice to sell to retail stores through a network of specialty distributors, like UNFI, KeHE, US Foods, and C&S. However, without tracking your sell through data with your distributors and retailers, you're missing out critical data.
How can you tell if promotions are working for your business? Here are the insider secrets on creating promotions that retailers actually want to share... without sacrificing your sales margins.